Digitalizacija Volkswagen sustava proizvodnje

master's thesis

• Title (english): Digitalization of Volkswagen production system
• Author: Ira Šarić-Ormuž
• Mentor: Nedeljko Štefanić (mentor)
• Granter: University of Zagreb; Faculty of Mechanical Engineering and Naval Architecture; Zagreb
• Defense date and country: 2017-03-30, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Mechanical Engineering

Abstract

Digitalizacija je megatrend koji se definira kao „usvajanje ili povećanje uporabe digitalne računalne tehnologije u organizacijama, industrijama, zemljama, itd. [4]“ Tehnološki napredci omogućuju poboljšanje postojećih ili čak kreiranje novih poduzeća, industrija i tržišta.

Neke od najvažnijih tehnologija koje omogućuju digitalizaciju su: mobilni internet, računarstvo u oblaku, računalna snaga, Big Data, Internet stvari, itd. [6]

Proces digitalizacije proizvodnje se naziva Industrija 4.0 u Europi te se definira kao skupni pojam koji grupira: 1) sve inteligentne digitalne mreže različitih poduzeća duž cijelog lanca stvaranja vrijednosti, 2) autonomno donošenje odluka na temelju pravila odlučivanja te 3) upravljanje učinkom individualnih faza dodavanja vrijednosti unutar poduzeća bazirano na Big Data analitici [29].

Budući da su digitalne tehnologije danas široko dostupne, poduzeća moraju ulagati u njih kako bi redizajnirala ili kreirala nove proizvode, usluge, ili poslovne modele te tako izbjegla digitalnu disrupciju.

Poduzeća moraju proći kroz proces digitalne transformacije kako bi generirala koristi omogućene korištenjem novih tehnologija. Tradicionalna poduzeća trebaju promisliti 5 domena poslovne strategije: kupci, konkurencija, podaci, inovacije i vrijednost [56].

Volkswagen AG je poduzeće koje ja prepoznalo izazove povezane s digitalizacijom u automobilskoj industriji te odgovorilo na njih novom strategijom. Volkswagen AG namjerava prikupiti financijska sredstva za novu strategiju kroz poboljšanje operativne izvrsnosti koja uključuje lean pristup koji se zalaže za proizvodnju samo onoga što kupac želi, eliminiranjem otpada u svim procesima i fokusiranjem na kontinuirano poboljšanje. Lean proizvodnja temelji se na 5 načela čija se važnost sada preispituje jer Industrija 4.0 obećaje postizanje sličnih pogodnosti koje lean želi postići.

Ovaj diplomski rad je pokazao da je lean pristup preduvjet za provedbu Industrije 4.0 i da koncepti i tehnologije Industrije 4.0 pomažu ostvariti ciljeve lean-a brže i lakše.

KLJUČNE RIJEČI: digitalizacija; Industrija 4.0; digitalna transformacija; digitalna disrupcija; digitalna strategija; lean proizvodnja; Volkswagen AG

Abstract (english)

Digitalization is a megatrend which is defined as „the adoption or increase in use of digital computer technology by organization, industry, country, etc. [4]” Advances in technology create new opportunities today to improve or even re-invent businesses, industries and markets. Some of the most important enablers of digitalization are mobile internet, cloud technology, computational power, Big Data, Internet of Things, etc. [6]

The process of digitalization in manufacturing areas is referred to as “Industry 4.0” in Europe and it stands for the fourth industrial revolution of production. Industry 4.0 is a collective term which groups together: 1) all intelligent digital networks of different companies along the stages of value creation, 2) the autonomous, rule-based decision-making and 3) performance management of individual value creation functions within a company based on Big Data analytics.

Since digital technologies are widely accessible nowadays, companies must invest in them to redesign or reinvent products, services or business models so they do not get disrupted. Companies need to go through digital transformation to generate benefits from new technologies. Traditional companies need to rethink 5 domains of their business strategies: customers, competition, data, innovation and value.

Volkswagen AG is a company which has recognized the challenges of the automotive industry connected with digitalization and has responded to them with a new strategy. Volkswagen AG aims to raise funding for its strategy by improving operational excellence as one of its initiatives. Operational excellence includes the lean approach which stands for producing only what the customer wants by eliminating the waste in all processes and focusing on continuous improvement. Lean manufacturing is based on 5 principles which are nowadays being questioned in regard to Industry 4.0 concepts which promise similar benefits lean aims to achieve. The thesis has shown that the lean approach is the prerequisite of implementing Industry 4.0; and that the concepts and technologies of Industry 4.0 help lean to achieve its goals faster and easier.

KEY WORDS: digitalization; Industry 4.0; digital transformation; digital disruption; lean manufacturing; Toyota Production System; Volkswagen AG

• Keywords: digitalizacija; Industrija 4.0; digitalna transformacija; digitalna disrupcija; digitalna strategija; lean proizvodnja; Volkswagen AG
• Keywords (english): digitalization; Industry 4.0; digital transformation; digital disruption; lean manufacturing; Toyota Production System; Volkswagen AG
• Language: english
• URN:NBN: urn:nbn:hr:235:940353
• Study programme: Title: Mechanical Engineering; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka strojarstva (magistar/magistra inženjer/inženjerka strojarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access; Embargo expiration date: 2022-03-20
• Created on: 2019-05-22 19:26:34