Primjena lean menadžmenta u procesima online kupovine

undergraduate thesis

• Title (english): Implementation of lean management in online shopping processes
• Author: Josip Baković
• Mentor: Miro Hegedić (mentor)
• Granter: University of Zagreb; Faculty of Mechanical Engineering and Naval Architecture; Zagreb
• Defense date and country: 2021-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Mechanical Engineering; Production Mechanical Engineering

Abstract

Online kupovina nezaustavljivo raste i prati korak s novim tehnologijama. Mnoge tvrtke, poput
Amazona, koriste inovacije i Lean filozofiju za poboljšanje cjelokupnog procesa prodaje. Firme
se nastoje približiti potrošačima te se riješiti procesa koji ne dodaju vrijednost u očima kupca.
Društvene mreže otvorile su nove kanale u online oglašavanju i povezivanju firmi sa kupcima.
Područja za primjenu Leana sve je više razvijanjem i implementacijom novih tehnologija u
procese online trgovine. Kako bi tvrtke mogle opstati u online svijetu moraju se okrenuti vitkim
lancima opskrbe i u svoje temelje upisati osnove Lean menadžmenta.

Abstract (english)

Online shopping is growing unstoppably and is keeping pace with new technologies. Many
companies, like Amazon, use innovation and the Lean philosophy to improve the overall sales
process. Companies are trying to get closer to consumers and get rid of processes that do not
add value in the eyes of the customer. Social networks have opened new channels in online
advertising and connecting companies with customers. Areas for Lean's application are
increasing as new technologies are being implemented in e-commerce processes. In order for
companies to survive in the online world, they must turn to lean supply chains and inscribe the
basics of Lean Management in their foundations.

• Keywords: online prodaja; online marketing; e-trgovina; Lean menadžment; društvene mreže; automatizacija; ubrzanje dostave
• Keywords (english): online sales; online marketing; e-commerce; Lean management; social networks; automation; delivery acceleration
• Language: croatian
• URN:NBN: urn:nbn:hr:235:438276
• Study programme: Title: Mechanical Engineering; specializations in: Design, Process and Energy Engineering, Production Engineering, Engineering Modelling and Computer Simulation, Marine Engineering, Industrial Engineering and Management, Materials Engineering; Course: Industrial Engineering and Management; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka strojarstva (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka strojarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-09-23 08:06:30