Stanje startup ekosustava u Hrvatskoj

master's thesis

• Title (english): Current state of Croatian startup ecosystem
• Author: Ena Sokić
• Mentor: Miro Hegedić (mentor)
• Granter: University of Zagreb; Faculty of Mechanical Engineering and Naval Architecture; Zagreb
• Defense date and country: 2021-07-12, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Mechanical Engineering; Production Mechanical Engineering

Abstract

Tema diplomskog rada je analiza stanja startup ekosustava u Republici Hrvatskoj temeljena na anketnom istraživanju. Na samome početku obrazloženi su pristupi definiranju termina startup, s obzirom na to da akademski konsenzus još nije jednoznačno ustanovljen. Dodatno su prepoznate razlike između startupa te malih i srednjih poduzeća pomoću razlikovnih obilježja. Razložene su najčešće korištene metode za prikaz poslovnih modela startupa, budući da kvalitetan poslovni model startupovima omogućava prilično fleksibilan odaziv na tržištu s ciljem prikupljanja kapitala. Ukratko su prikazane dvije metode: Business Model Canvas i Lean Canvas. Sam značaj i trend rasta startupa zabilježen u Europskoj uniji detaljno je prikazan i upotrijebljen kao podloga za vlastito anketno istraživanje provedeno među hrvatskim startupovima. Nakon identifikacije hrvatskog startup ekosustava, predočena je detaljna analiza postignutih rezultata, zajedno s usporedbom prosječnog europskog startup ekosustava zabilježenog 2018. i 2020. godine izvještajima EU Startup Monitora, u čemu je Hrvatska sudjelovala tek posljednje godine.

Abstract (english)

The subject of this master thesis is the analysis of the state of startup ecosystems in the Republic of Croatia based on a survey. At the beginning, the term startup is defined as the academic consensus is not established. In addition, the differences between startups and small and medium-sized enterprises were identified using distinctive features. The most used methods for presenting business models of startups are explained, since a quality business model enables startups a significant flexible response in the market with the aim of raising capital. Two methods are briefly presented: Business Model Canvas and Lean Canvas. The importance and growth trend of startups recorded in the European Union is presented in detail and used as a basis for own survey conducted among Croatian startups. After the identification of the Croatian startup ecosystem, a detailed analysis of the achieved results was presented together with a comparison of the average European startup ecosystem recorded in 2018 and 2020 by EU Startup Monitor reports, among which Croatia participated only in the last year.

• Keywords: startup; ekosustav; poslovni modeli startupa; hrvatski startup
• Keywords (english): startup; ecosystem; startup business models; Croatian startup
• Language: croatian
• URN:NBN: urn:nbn:hr:235:360990
• Study programme: Title: Mechanical Engineering; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka strojarstva (magistar/magistra inženjer/inženjerka strojarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-07-07 08:51:05