Razvoj inovativnih i pametnih proizvoda

master's thesis

• Title (english): Development of innovative and smart products
• Author: Ivor Turčin
• Mentor: Nedeljko Štefanić (mentor)
• Granter: University of Zagreb; Faculty of Mechanical Engineering and Naval Architecture; Zagreb
• Defense date and country: 2019-01-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Mechanical Engineering

Abstract

Tema diplomskog rada je „Razvoj inovativnih i pametnih proizvoda“. U ovome radu opisano je značenje startup tvrtke, faze njihovog razvoja te razlozi njihove nedovoljne uspješnosti na tržištu. Prema principima iz Lean metode, poduzetnik Eric Ries metodu je prilagodio za startupe i poduzetnike, nazvavši je Lean startup metodom. Ona se temelji na razvoju inovativnih proizvoda stavljajući naglasak na brze iteracije i uvid u korisničko razmišljanje. Pomoću prstena povratnih informacija: Izrada – Procjena – Učenje i proizvoda s minimalnom funkcionalnošću (MVP) testiraju se hipoteze navedene u poslovnom modelu. Na osnovu tih podataka saznaje se je li startup stvorio kvalitetan i poželjan proizvod ili nije. Daljnjim napretkom informacijsko-komunikacijskih tehnologija, razvijaju se inovativni i pametni proizvodi te se provodi digitalizacija na već postojećim proizvodima pretvarajući ih u pametne proizvode. Na primjeru hrvatskog startupa Juvo-Home Friend, inovativnog sustava za povećanje sigurnosti djece u kućanstvu, prikazana je primjena Lean startup metode te su procijenjeni postignuti rezultati i napredak samoga startupa. Na kraju rada, objašnjena je važnost metrika te je napravljena programska podrška za praćenje uspješnosti startup tvrtke.

Abstract (english)

The topic of this master thesis is "Development of Innovative and Smart Products". This thesis describes the definition of a startup, stages of their development and the reasons for their inadequate performance on the market. According to the principles of the Lean method,entrepreneur Eric Ries has adapted the Lean method to startups and entrepreneurs, calling it the Lean startup method. It is based on the development of innovative products, focusing on quick iterations and insight into user thinking. Using the Build-Measure-Learn Feedback loop and the Minimum Viable Product (MVP), the hypotheses listed in the business model are being tested. Based on these data, startup will find out did he create a quality and desirable product or not. With further advancement in information and communication technologies, innovative and smart products are being developed and digitalization is being carried out on existing products by turning them into smart products.
The implementation of the Lean startup method and the estimated achievements and progress are presented here by the Croatian startup Juvo-Home Friend which is an innovative system for increasing safety of children in the household. At the end of this thesis, the importance of the metrics will be explained and the support program will be provided to track the startups performance.

• Keywords: startup; Lean startup metoda; poslovni model; inovativan i pametan proizvod; digitalizacija; metrika
• Keywords (english): startup; Lean startup method; business model; innovative and smart product; digitalization; metrics
• Language: croatian
• URN:NBN: urn:nbn:hr:235:739020
• Study programme: Title: Mechanical Engineering; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka strojarstva (magistar/magistra inženjer/inženjerka strojarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-05-22 23:48:28